Common expression methods of the hottest commodity

The common expression of commodity art packaging

in the article "the aesthetic value of" brightening "in art packaging", Mr. Li Yong defined art packaging as a strategic and step-by-step process of creating and realizing the overall aesthetic image to successfully promote art to the public. Among them, the main scope of art packaging is very wide, including art, goods, song art, and even people. In this article, the author only talks about the application of art packaging in commodity packaging. Therefore, art packaging here is also the artistry of packaging, which mainly refers to the characteristics of packaging products in appearance, subjective modeling, structural combination, material texture application, color matching, process form and other aspects, giving customers a psychological feeling of aesthetic appreciation

with the development of commodity economy, in order to promote the sales of goods and facilitate the circulation, people have been studying the design of packaging appearance and structure, and strive to modify and beautify it on a scientific and reasonable basis, so that the packaging shape, packaging, picture, color, trademark, seal, hanging tag, etc. form an artistic whole. In fact, people are intentionally or unintentionally involved in the use of packaging valves in the packaging process, which is a broad new field, namely art packaging, to meet people's growing material, cultural, especially spiritual needs

the main way to enhance the artistry of commodity packaging

we know that the packaging design of commodities includes many aspects. Among them, packaging decoration and packaging modeling design play a very important role in enhancing the artistry of commodity packaging

1. Packaging and decoration design

in improving the artistry of packaging design, packaging and decoration is the main means. It can create great appeal from the visualization of goods, the impact of colors, the appeal of words, to the harmony and unity of the overall form, and stimulate customers' purchase desire and purchase behavior. Many packaging designers regard packaging decoration as the same as the whole packaging design, which shows that they attach great importance to artistic packaging

packaging and decoration is an important part of commercial art. It is an art form with practical value and appreciation value for the purpose of protecting commodities, beautifying commodities, conveying commodity information and promoting commodity sales. Although there are many categories or forms of decoration design, as a practical art, its value attribute must be reflected in two aspects: practical utilitarian value and artistic aesthetic value. Practical utilitarian value is the basic value of decoration art. The artistic value of decoration does not show pure aesthetic significance, but has the essential characteristics of realizing practical value, completing the task of information transmission, and completely expressing practical art

decoration design is an important link in the construction of commodity image, and it is also a means to fully reflect the value of commodities. For publicity and promotion services, it reflects the strong purpose of decoration itself, rather than decoration for decoration. However, the realization of practical purposes must fully consider the consumer psychology and aesthetic needs of the shopping public. Therefore, decoration design often becomes the most critical link

there are two kinds of expression methods commonly used in decoration pictures, realism and abstraction. Realism refers to realistic paintings or photos of things, of which the color photo effect is particularly good. It can truthfully show the specific image, color and texture of the packaging content, and it is also more convenient to make. It is widely used in food, light industry and textiles, such as high-end cosmetics, beverages, some light industrial products, drugs and so on. Commodities that are difficult to describe concretely in content usually adopt abstract expression methods, which often give people the impression of high quality and modernization. Abstract patterns not only give people aesthetic feeling, but also leave people with logical associations. For example, beakers and measuring cylinders are associated with chemical products, syringes with medicine, notes with musical instruments, etc. The use of realism and abstraction depends on the situation, not one size fits all

2. Packaging modeling design

packaging, as a kind of material product entity, must be reflected by certain materials, forms and structures through the national supply side structural reform. The so-called packaging modeling refers to the three-dimensional appearance of various packaging. Any kind of container or other industrial products, first of all, need to be embodied in a certain specific form - that is, the shape, and then consider the specific structure of details and other factors. Therefore, modeling is an indispensable part and premise of packaging container design. Moreover, packaging modeling must reflect its own practical function and aesthetic value, and the protection, consumption and aesthetic function of packaging modeling and commodities. Beautiful packaging shape is conducive to strengthening the practical and convenient functions of packaging, beautifying goods, attracting consumers, promoting sales, and even improving the added value of goods. At the same time, the packaging shape is the carrier of packaging decoration, and the beautiful and good packaging shape has laid a good foundation for the visual design of packaging. In addition, whether the packaging modeling design is scientific or not is also directly related to the packaging manufacturing process and economic cost

while considering artistry, packaging design should also recognize that the performance of packaging modeling will directly affect the strength, stiffness, stability and usability of packaging. In the modeling design, the characteristics of different materials and the components of each part of the packaging body should be taken into account. The internal design mainly considers the reasonable packaging of the packaged goods, and the external design mainly considers the functions of protection, storage and transportation, as well as the requirements of decoration. The packaging shall be cleaned regularly for the electromechanical. The modeling design should be aesthetic, interesting, pleasant, showy, practical, etc

common expression methods of art packaging

the artistry of packaging is reflected through packaging design. To sum up, the methods of packaging design mainly include the following categories, which can achieve the purpose of art packaging to a certain extent

1. Series method

series method is one of the most commonly used methods in packaging. In fact, it makes different packaging treatments for the same product in terms of form, product name, color, shape, material and combination mode, forming a serialized state, which can not only meet the needs of different consumers, but also avoid the monotonous situation that a commodity has only one packaging form, so as to meet the aesthetic psychological needs of customers. The author has made a detailed analysis of the functions of serialized packaging in the article "serialized packaging design: the more prominent the personality, the more holistic it is", which will not be repeated in this article

2. Combination method

the combination method does not focus on the goods and packaging itself, but on the consumption and convenience of customers. According to national customs or regional cultural characteristics, some specific products are sold together. The commonly used combination methods are: gift combination, use combination, psychological combination, suit combination, etc. For example, the four treasures of the study plus a complete set of seal paste packaging, Travel Hygiene bags, women's handbags, etc

3. Bionic method

it is to imitate the image, structure, function, color, material, texture and effect of biology to design packaging, so that the packaging has the shape, structure, characteristics and similarity of biology, so as to give consumers the feeling of life, vitality and vitality, stimulate consumers' purchase desire and implement their purchase behavior

4. Archaize

archaize is the best way to express the thoughts of retro, nostalgia, homesickness and nationalization. It reproduces some ancient, representative things that still have a certain social utilitarian value today on the packaging, so as to arouse people's thoughts of ancient ancestors, nostalgia for the past life, and the rebellious and critical psychology of real life. The commonly used techniques include image archaization, structure archaization, function archaization, color archaization, shape archaization, material archaization, texture archaization, etc

5. Simplification

simplicity is a kind of beauty. Due to the changes of the times and the renewal of values, aesthetic consciousness, psychological needs, production technology, transportation methods, loading and unloading means, packaging materials and technology, people sometimes deliberately pursue simple and clear packaging with visual impact

6. Inversion method

inversion method is a design method that uses people's inversion psychology. It negates the current or historical packaging color, material, texture, structure, form, text, graphics, etc., and then uses the opposite color, material, texture, structure, form, text, graphics, etc., so that the packaging has novelty and emotional impact

of course, there are many ways to reflect the artistry of commodity packaging, and the above six are the most commonly used methods, which actually play a role in enhancing the artistry of commodity packaging

reprinted from: packaging design rewire

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