Huawei Gu's 2012 inventory: tap the potential of broadband and release the dividends of change
the market situation once again pushed the equipment manufacturers and operators to the crossroads of change
Wei Leping, director of China Telecom Science and Technology Commission, said that in 2011, the profit margin of equipment manufacturing industry was 6%, corresponding to the profit margin of operators 9%, the chip industry 17%, and the cp/sp profit margin 15%. For operators and equipment manufacturers, 2012 will be more severe than this
in recent years, the voice of reform of operators is rising, while equipment manufacturers are relatively low-key. This time, operators and equipment manufacturers have been pushed to the crossroads of change again, but the key to solving the crisis lies in the optimization and reconstruction of the collaborative ecosystem of both sides
at the end of 2012, Huawei fixed network products and solutions have been applied to 45 top 50 operators around the world, leading the construction of 13 broadband projects in 15 countries around the world. Through this business network, Huawei is more sensitive to the changing situation of the global communication ecosystem. Communication industry daily () interviewed Zha Jun, President of Huawei's fixed network business department, in order to understand Huawei's strategic decisions under the new situation
focus on pipeline strategy
with the enrichment of Internet video (OTT) content and the continuous enhancement of definition, as well as the rapid development of intelligent terminals, the traffic has increased rapidly. Cha Jun pointed out that as the main body of traffic carrying, global operators pay more and more attention to fixed networks. Ultra wideband, low-cost, easy to operate and open business support capabilities are the common aspirations of current global operators. Cha Jun pointed out that this is also the evolution of Huawei products. In just two weeks, the alloy composition and preparation process plan direction of the ultra thin 3104 can body material were confirmed
taking metropolitan wavelength division as an example, Cha Jun introduced the evolution of Huawei products: previously, wavelength division equipment was used for long-distance backbone, with high cost, and the maintenance and management required high professional ability. Generally, local companies did not have the maintenance ability. Huawei first introduced PID (optoelectronic integration) technology, which improved the integration of optical modules and greatly simplified the construction, operation and maintenance of metropolitan wavelength division; At the same time, OTN is introduced, which makes the scheduling management of metropolitan wavelength division as simple as SDH network, further reduces the threshold of operation and maintenance management, and makes it possible for wavelength division to enter the city 5: regularly check the screws at the jaw
in the process of creating value for customers, Huawei has also achieved its own growth. At the Monaco wavelength division forum, the most important event in the global wavelength division field, Huawei became the only manufacturer to win the title of the best optical OTN product. In 2012, Huawei's global optical network market share was 25%, ranking first in the optical transmission industry for four consecutive years
nowadays, broadband business has become the next killer business of operators after voice business. As operators package voice, broadband and TV to deal with fierce competition, the importance of solid is increasing. Cha Jun pointed out that this is also the reason why Huawei will focus on pipeline as a long-term development strategy. Especially in the field of UWB, we have increased investment year by year. In 2012, Huawei set up mlab laboratory to help operators cope with the challenge of bandwidth flooding
in 2012, Huawei's fixed network business department was still able to maintain market leadership and rapid growth under the environment of declining performance of several major competitors. According to the statistics of consulting companies, Huawei has continued to rank first in the world in the fields of access and optical transmission. Last year, the IP field of operators ranked second in the world. The global market of microwave field ranked second, among which the global market of packet microwave ranked first
heterogeneous access era -
according to the latest 2012 annual report released by infonetics and ovum, Huawei maintains the first position in the overall market share of PON and broadband access in the world and continues to lead the fixed broadband market
Huawei also does have unique views on the current broadband pattern. Driven by the troika of policy encouragement, competition and video business, broadband capacity will become the core competitiveness of countries and operators in the future competition. Cha Jun pointed out: however, due to the impact of the economic environment, broadband construction modes are increasingly diversified
he introduced for example that traditional telecom operators are still the main force in broadband construction. Due to the large number of copper wires and user resources, from the perspective of investment income, many operators are more inclined to tap the potential of existing copper wires, and the increasingly mature vectoring technology; When mobile operators enter the broadband field, they often choose the FTTH construction mode because of the lack of copper wire resources. At the same time, they hope that FTTH can be used to carry base stations; Cable operators are also striving to enter the broadband field, and pon+eoc, CMTS and other schemes based on coaxial cable have become hot spots; In addition, the construction of WiFi hotspots has gradually formed fttw (fiber to the WiFi) mode
Huawei calls it the era of heterogeneous access. In the new era, manufacturers need to be able to provide richer solutions and more advanced technologies, such as commercially available vectoring speed-up solutions, intelligent ODN solutions for optical fiber operation and maintenance management, efficient optical fiber fault diagnosis solutions, cable access solutions, fttw solutions, etc. Cha Jun analysis
in addition, the construction mode and business mode have become diversified, so various solutions should be consistent in the final customer experience, operator deployment, operation and maintenance process. For many manufacturers in the industry who only focus on single product solutions, they need a stronger ability to integrate solutions
in 2012, Huawei released the singlefan2.0 solution to read the value indicated by the passive pointer on the value dial (the display value of the digital display device). It not only covers the leading vectoring solution, iodn intelligent optical fiber distribution solution, optical fiber and copper wire integrated test solution n2510, distributed CMTS solution, fttw/o and other solutions. According to cha Jun, singlefan2.0 has the soft capabilities of arbitrary access to the same platform, including hard power, business, maintenance, and experience consistency. Singlefan2.0 will lead the new mode of heterogeneous access
it is worth mentioning that at the European Broadband forum, Huawei's maximum capacity vector solution won the infovision best fixed broadband access award and was highly recognized by the industry
laying UWB
of course, end-to-end network capability is required, and broadband needs to be upgraded not only in terms of access architecture. New development trends have emerged in the field of ultra-high speed optical transmission: towards multi service carrying, super large capacity, high integration and low power consumption. Cha Jun analyzed the deeper requirements of broadband network for transmission in the evolution from 100g to 400g. The first is more efficient transmission performance, including the actual utilization of bandwidth, transmission distance, and the utilization of channel when starting the experimental machine; The second is the ability of application and operation and maintenance, including the ability of diversified business access and intelligent management; The third party is more cost-effective bandwidth transmission, which includes network smooth evolution and network integration capacity-building
in 2012, Huawei made breakthroughs in these three aspects. Huawei was the first in the world to release 400g and 2T wavelength division prototypes, and has completed tests in KPN in the Netherlands and Vodafone in Europe. The test results have surprised the industry. The most prominent is that 2T signals have now transmitted 3325 kilometers in Vodafone, laying the foundation for future UWB transmission
in addition, in the IP field, Huawei has accumulated more than 20 years of persistence and finally accumulated a lot. Cha Jun introduced that Huawei has the ability of completely independent research and development in the core technology field of IP, network processor and IP routing operating system. In 2012, following the first release of the 200g routing line card, Huawei launched the 480g routing line card with the largest capacity in the industry again, marking that Huawei has been at the forefront of the IP field in terms of the core technology of the router. Among them, the 200g line card was provided for the field business test of the gathering at the global annual interconnection event, which is known as yunei speed. At the same time, Huawei also launched the world's first 10g LTE base station router to help operators successfully deploy LTE networks and provide users with high-quality mobile data services. Cha Jun introduced that Huawei IP solutions are leading the industry in new technology innovation
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